There was a time when outdoor advertising was frustrating, complicated and overpriced. But not anymore. Tuizzi is here to change it. The process of advertising was never this easy, fast and secure. All this sounds good? Then keep on reading. You are in for a treat.
Story of Tuizzi sounds a bit like an episode from Mad Men. 2 men, trying to find a way to promote tobacco machines on the outdoor media spaces. Having a client with 1000 tobacco machines, Afonso and Álvaro, started to look for a system which would help them coordinate this huge inventory. As the co-founders of Tuizzi are not fans of spreadsheets, Excel was definitely not a solution. On top of this problem, another raised. It took them about 3 days to get a price for renting a billboard. And let’s face it, time is money.
And that is where the idea struck. The initial idea was to create only an outdoor advertising management software. CEO, Afonso Santos shares the development of Tuizzi: “It took us few hours to connect the dots and make it like booking.com for outdoor advertising.”
“It took us few hours to connect the dots and make it like booking.com for outdoor advertising”
After the first 6 months, the 2 original co-founders realized that Tuizzi was their passion and they wished to turn it into a bigger business. To grow faster, Hélder Fernandes joined as a 3rd co-founder and CTO. The 3 co-founders are now working their way to more and more markets. Starting in Portugal and the whole UK, with future plans on expanding to Mexico, Colombia and Angola.
So what is Tuizzi about?
The answer, as Tuizzi itself, is simple. Tuizzi simplifies life of both advertisers and media space owners. In a couple of clicks, you can create a profile and start searching for the best space to place your ads. Not only Tuizzi shows you the location of the space on map, but thanks to Google street view, you can also see the surroundings. Not enough for you? How about having the information about what is going on around the area? Tuizzi is listing facilities located around or events that are held in a chosen area to make your decision even easier.
If you are a bit skeptical about sharing personal information on Tuizzi, don’t be. Tuizzi is hosted on Eurotux.com, specialist in planning, integration and development of computer systems. All done with keeping the security of data as the highest priority. “Security is a big concern, as our business is about confidentiality for all our clients”, Afonso says.
“The first problem was to have enough money to make the company and build the software, while not making any revenue.”
He recalls the beginnings and the challenges they faced: „The first problem was to have enough money to make the company and build the software, while not making any revenue.”
They might have struggled with money at the very beginning. But once the word was out, Tuizzi managed to raise almost $1 Million in seed funding. Funding and development of a great idea, helped Tuizzi to rocket launch and grow.
“Second issue was, that we needed to try it out with potential clients. It took us a while to find a client who was brave enough, to be the first to try out Tuizzi. But after the first client, from Braga, everything changed.“
Subway was one of the first Tuizzi‘ clients, followed by one of the most powerful media agencies in the world. Before they knew it, Tuizzi gained clients from all industries possible and over 50 partnerships with media space owners in Portugal and the United Kingdom.
This visionary startup keeps on growing, with currently 14 full-time team members. Álvaro Ferreira shares what it is like to be part of Tuizzi: “We are like a family, we hire people by who they are, not only by what they can do. We like, that everyday is a challenge. In Tuizzi, we like to wake up everyday and make things happen. It is a project we believe in.”
“There is no better motivation and ego boost than when we manage to help big companies who struggle with outdoor advertising“
And they face challenges everyday. From convincing the businesses that they have a value proposition for them, to closing the contracts. “There is no better motivation and ego boost than when we manage to help big companies who struggle with outdoor advertising“, states the CFO, Álvaro Ferreira.
If you have no idea how to advertise, Tuizzi is more than happy to give you a hand. At the registration fill in your phone number and let them call you. Folks from Tuizzi will contact you and ask how they can help you out. All free of charge.
For all the media space owners, Tuizzi is the solution to all your problems. Not only you can organize your inventory online, Tuizzi is the bridge to unlimited number of potential clients. Tuizzi is all about you.
Step by step guide will help you ease the process of finding the perfect media space.
Tuizzi claims that advertising with them is really easy. And from my trial, it sure seems so. Tuizzi is not only an easy way to advertise, but definitely secure and fast. You can have a real time chat with the media owners, negotiate and pay for the chosen media space. Don’t believe me? Try it yourself. You might just end up loving it. With Tuizzi, you can be everywhere!