The Impacting Group, which consists of AdClick, Beeleads and Emailbidding, recently presented SMARKIO as the next step in its continuing business evolution.
According to AdClick’s CEO, Claudio Fernandes, this Group comes as a result of AdClick’s growth, a company that in 5 years multiplied by 30 its turnover:
It comes from the need to grow the business, but in a decentralized way, making spin-offs whenever possible, in order to maintain a flexible structure.
SMARKIO happens after several years of activity at AdClick, where many technological marketing automation solutions were built, for internal use. The company decided to collect these tools, join others, and build SMARKIO, a marketing technology and service that helps companies integrating and optimizing the sales conversion funnel.
With undisclosed equity, Explorer Investiments invested €1,5M in Smarkio to help the international growth.
Explorer Investments was founded in 2003 and is an independent management company of alternative assets. Explorer manages and advises funds with assets of above 900 M€, divided into three Business Areas: Private Equity, Growth Capital and Tourism and Real Estate.