Sonae IM, Sonae’s Corporate VC, invested in StyleSage, an US-based machine learning and image recognition company that delivers data-driven insights to retailers and brands to help them get ahead of competitors. Sonae IM participated in the $2 Million USD Series Seed investment round, led by US investor Trammell Venture Partners, an existing StyleSage investor, joined by other existing investors. 

StyleSage is a predictive analytics and real-time sales optimization platform that enables brands to price, design, and buy new products in the fashion, home and beauty sector. Every day, StyleSage pulls product data from competitors’ ecommerce websites from around the world. Then, with groundbreaking technology in machine learning and visual recognition, StyleSage cleans, organizes, and analyzes the massive amounts of collected data into a cloud-based dashboard that empowers brands and retailers to make informed, data-driven decisions in areas such line planning, markdown optimization, and global expansion.

Our investment in data analytics disruptor StyleSage is part of our strategy of investing in world class tech-based companies. We believe we can contribute with our retail business expertise and industry networking to develop a top-notch product for StyleSage fashion customers, in the same way we have done with other portfolio companies. We are convinced that the drive shown by the founding team will elevate StyleSage to another level, to become a leading player in analytics in the fashion arena.

Eduardo Piedade, Executive Board Member of Sonae IM

The StyleSage platform delivers the 10,000 feet bird’s-eye view of the global market and drills down to the most granular design features of a product. This granularity and flexibility is unparalleled in the market today and gives retailers the full picture of the competitive landscape. Specifically, these insights enable pricing strategy departments to identify revenue and margin growth opportunities and define the right pricing strategy for new markets, as well as merchandising teams to design, select, and target new products and assortments. The platform is already being used by leading global fashion retailers, such as Under Armour, United Colours of Benetton, and many others, who collectively represent over $50 billion of the global apparel market and continue to gain traction with the industry’s increased appetite for actionable data. StyleSage has won several awards, including “fashion startup of the year” presented by Glamour Magazine at South Summit in 2015, in addition to having been profiled as a top innovator by Glamour Magazine, W Magazine, Vogue, The Financial Times, and The Economist.

The company intends to use the funds to amplify sales, broaden into other markets, and reinforce its data and technology development and is now actively recruiting. The goal is to expand the StyleSage SaaS platform worldwide and to scale the technology to other retail segments and product categories. 

StyleSage’s ambitious global expansion plans are led by founders Jade Huang (CEO) and Robert Figiel (CTO), who met during their MBA studies at INSEAD and afterwards went through Techstars, the world’s number 1 technology accelerator. Jade’s fashion design and digital experience together with Robert’s engineer and data analytics expertise make the founding team well prepared to tackle the challenges ahead. The company is headquartered in New York (U.S.), where the sales and marketing teams are centered, while the engineering and data science teams are based in Madrid (Spain).

We value the support of a strong technology and machine learning-focused VC such as Trammell Venture Partners, and a strategic investor such as Sonae IM who has deep knowledge in retail and a strong network of international contacts to leverage upon. It’s the best investor combination we could hope for in raising our round and preparing for expansion.

Jade Huang, StyleSage CEO