Online advertising technology company, ShiftForward has closed its first round of funding from Portugal Ventures and industry veterans and private investors, Brian Fitzpatrick and Florian Heinemann.

Founded in 2011, ShiftForward enables businesses in the online advertising industry to build and run their own ad technology as a way to gain a competitive advantage and maintain strategic control, unavailable with closed full-stack solutions.

According to the CEO and Co-Founder of ShiftForward, Paulo Cunha, the funding will allow the company to accelerate the expansion of its Porto-based engineering team and the development of its AdStax platform, which is a fully customisable technology that works with a client’s existing infrastructure to maximize the efficiency of their online trading.

“We are confident that this latest investment will help us deliver the products that will allow clients to take control and provide more visibility while trading media in real time”